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Why Assideo Exists
Assideo is Latin for “to sit beside.”
Growth happens through relationship.
Business growth mirrors personal growth. It happens at the intersection of ambition, commitment and relationship.
I build consulting relationships that accelerate growth at this intersection.
I take select engagements only with business leaders who are vision-driven, ambitious, and collaborative.
Founder
Rashmi Jolly
Founder, Assideo Consulting
I have spent twenty years helping banks, insurers and fintechs go to market and acquire more customers. I have done this at Bain, Mastercard, Goldman Sachs, The Economist Intelligence Unit, and within my own consulting practice.
All of my work answers the same questions: Who is my customer? And where is my gap in serving her? How do I close it?
I write fiction, which is why my work sounds different. Fiction trains you to listen for what a person and market cannot quite say. Strategy work, done well, requires the same skill.
I have lived in seven countries, working across New York, London, Shanghai, Singapore, Zurich, and Dubai.
I do this work as a senior operator end-to-end. No translation losses between research, strategy, and creative. No junior team behind the senior name.
Award Winner of
World Media Award
2019
Marketing PR Award
2019
Testimonials
Rashmi has a rare talent for bringing clarity to complexity…she distills sophisticated ideas into clear, actionable strategies that teams can align around and execute.
Rashmi understands business models and customer psychology quickly and works in a structured, collaborative, and hands-on manner. Her work has strengthened our value proposition and established a scalable foundation for growth.
What makes Rashmi different is how quickly she understands both the human and commercial sides of a problem. In start-ups, challenges are always a combination; they involve strategy, people, priorities, and execution all at once. Rashmi has the ability to bring calm, structure, and clarity to that complexity.
Rashmi’s vision and mission have always been grounded in creating impact. Her ability to think futuristically, ask bold questions, and design actionable solutions sets her apart.
Rashmi is an outstanding communicator and negotiator, an innovative and visionary leader, and operates with integrity in all interactions and engagements.
Trusted by
Experience across leading organizations in healthcare, financial services, and innovation.
