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Customer Depth Diagnostic, 30-days
Customers grow companies. If you don't know your customer, you can't grow.
My approach
Most ICP work stops at the archetype. The Customer Depth Diagnostic builds the archetype and goes further in three directions: the context reshaping the customer's world, the identity they are trying to become, and the opportunity for the company to be more than a vendor.
The result
A customer truth your growth strategy can stand on. After 30 days, you stop defending the strategy with frameworks and start defending it with evidence.
What you get
CA written customer truth document across context, identity, and opportunity. A leadership briefing with the language to take the work into the rest of the business. A high-level roadmap of how to turn insights into a moat.
Customer Acquisition Sprint, 90-days
My approach
The customer acquisition sprint turns customer depth into a working growth system: sharper positioning, a clearer value chain, partnership infrastructure and an acquisition funnel that attracts customers rather than chases.
The result
A growth strategy the team commits to, the customer recognises, and the board can support. A partnership network that adds qualified pipeline leads. The first green shoots are typically visible inside the engagement window.
What you get
A fully mapped acquisition funnel against your customer insights, with a customized playbook to unlock growth at every step.
Embedded Advisory
My approach
Most consulting engagements end exactly where the real work begins. I stay and guide the long-term work from the acquisition sprint, embedding change in your organization.
The result
The customer truth stays at the centre of strategic decision-making, quarter after quarter. The growth strategy is defended in the rooms it needs to be defended in. The team has somewhere to take the hard questions.
What you get
A senior operator in the room as the work unfolds. Working sessions, async access between them, and a quarterly view of what has changed and what to do about it.